Christian Values Network wanted to promote its online shopping portal www.cvn.org, where a percentage of each purchase is directed to the shopper’s favorite faith-based ministry or non-profit organization. However, a primary concern in launching the site was to ensure that they had the right messaging and spokespeople to make an immediate connection with its target audience; the Christian community. Spirit Media partnered with Christian Values Network to define key marketing messages and then determine how to present information in a relevant and compelling manner. The initial launch was supported by a series of short films to be released to 3000 churches across the country.
Spirit Media and the Christian Values Network team collaborated with actors Roma Downey (Touched By An Angel), Stephen Baldwin (Usual Suspects, The Celebrity Apprentice) and Sony recording artist Brooke Barrettsmith, all who deliver key message points in the films. Additional marketing partners include producer Mark Burnett (Survivor, The Apprentice) who shares a passion for supporting non-profit causes around the globe
“It’s great to work with people who get it,” says Stephen Baldwin. “When it comes to experience, strategy and creative insights, I love working with the Spirit Media team.”
“Collaborating with Mark Burnett, Roma Downey, Stephen Baldwin and the team was a real pleasure and for such a great cause,” states Spirit Media Creative Director, Bill Dolan. “The Christian Values Network is one of the first faith-based organizations I’ve seen that has the combination of great leadership, funding and a solid business plan to make this work.”
Throughout the project, the Spirit Media creative team provided Christian market evaluation, message strategy, script consultation and video production supervision on location in Los Angeles, Chicago and Knoxville, Tennessee.
