Spirit Media partnered with the American Red Cross Oregon Trail Chapter and We Care Oregon to recognize community heroes at the 12th Annual Breakfast of Champions held at the Oregon Convention Center.
More than a sit-down breakfast, Spirit Media, We Care Oregon and the local Red Cross chapter created a dramatic walk-through experience that ushered attendees into the exhibit hall. Live performances by Red Cross volunteers allowed guests to witness multiple emergency scenarios that revealed situations in which the Red Cross provides for individuals and families in need. The dramatizations included survivors of a house fire, students in a CPR class, services at an emergency shelter and donors in a mobile blood bank.
"Every year Spirit Media brings a fresh, inspired perspective to making our annual fundraising event even better than it was the year before," says Maree Wacker, Chief Development and Communications Officer for the American Red Cross, Oregon Trail Chapter. "And, it works, since each year we hear "best ever" from our guests!"
Spirit Media worked with the Red Cross and Portland Fire and Rescue to produce videos that told the heroes' stories. Spirit Media provided additional expertise in event flow and pacing, power point presentations, and provided on-site technical crewing and live creative direction at the event.
"The Red Cross Experience exemplifies our passion to engage the donor audience, build intellectual and emotional understanding and form a natural gateway to donor partnerships," says Spirit Media President Bill Dolan. "It continues to be our privilege to provide event strategy and direction that's serving our non profit partners and making a real difference in our community."
