Shift4, a leading developer of enterprise payment solutions, selected Spirit Media to create a promotional movie to announce the urgency of increased credit card data security in the food and beverage, hospitality, and retail industries. Responding to recent headlines of credit card fraud and identity theft, Shift4 recognized the need for offering its data security product to industries that rely on credit card processing. To rebuttle this world-wide problem, Spirit Media partnered with Shift4 to reveal the benefits of securing credit card information.
Spirit Media hosted a two day marketing strategy workshop with Shift4’s executive team at the company world headquarters in Las Vegas, Nevada. The workshop featured interviews across the US with Shift4 customers and top executives in the credit card industry. Spirit Media’s research and messaging skills drove the creation of a Shift4 promotional DVD. The DVD reveals the unique technical abilities that Shift4’s products offer and heightens credit card security awareness to the public.
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