The American Red Cross is able to provide disaster and other emergency services and training only as a result of ongoing financial support from individual and corporate donors. The Oregon Trail Chapter depends on its annual Breakfast of Champions fundraiser event to raise awareness of the Red Cross mission and to build its donor base so that the critical services the non-profit provides can continue. Spirit Media, We Care Oregon and the American Red Cross, Oregon Trail Chapter partner every year to produce and direct the award ceremony held at the Oregon Convention Center in Portland, Oregon.
From the moment attendees walk in the door, the event employs strategic messaging to build the Red Cross brand and to attract potential donors. Red Cross volunteers lead guests through a web of live-action scenarios that depict various emergency services from disaster relief to CPR training. During the awards program, local heroes who exemplify the Red Cross mission are honored on stage and in videos. The Red Cross Breakfast of Champions hero videos also serve as web videos that the local chapter can use for extended message communication on its website.
The creative team at Spirit Media provides live event direction and collaborates with the American Red Cross on event flow, staging, video production, and other creative solutions that create a seamless, memorable and successful event.
