ESCO Corporation, a global manufacturer of engineered metal wear parts, started as a small foundry and after nearly a century worked its way up to its current reputation as a highly regarded international corporation. ESCO CEO Steve Pratt wanted to share the company story in an engaging and compelling way by producing an English and Mandarin Chinese web video.
Spirit Media researched and acquired hundreds of photos and selected a variety of musical styles in order to turn a 20 minute corporate speech by CEO Steve Pratt into an inspiring nine minute video. With the partnership of the ESCO marketing team, the script was then converted to Mandarin Chinese and Spirit Media directed the addition of Chinese subtitles to the finished web video.
“Partnering with ESCO to take their corporate message to China was a great project,” stated Spirit Media Creative Director, Bill Dolan. “This is just another fine example of the impact Oregon companies are having in the global marketplace.”
Throughout the project Spirit Media’s creative team managed the script direction, web video production, graphic design, video editing and Chinese subtitling and mastering for internet and DVD distribution.
