Spirit Media, in association with McConkey Johnston International, partnered with Western Baptist College, now Corban College, to direct a branding study and name change for the college. Our team also assisted Corban in developing a new visual brand identity including marketing materials across all lines of communication.
Spirit Media provided consulting services over several phases of the project, including research and development, extensive market testing and refinement, creative application, and brand management.
Spirit Media and McConkey Johnston were selected for their expertise in marketing and development, and for their experience in assisting faith-based organizations.
The name change to Corban College was announced and successfully implemented in May 2005. Since then, freshman class enrollment has increased by 25 percent.