The American Red Cross relies on outside contributions from individuals, businesses and organizations in the local community to help maintain essential emergency services it provides everyday. The Oregon Trail Chapter wanted to ensure its annual awards event would run efficiently and generate a greater number of on-site donations from attendees.
Spirit Media partnered with the American Red Cross to provide strategic consultation and assist with developing the event's heartfelt plea, as well as directing the technical flow of the program. Spirit Media brought over two decades of television story telling experience to the event by crafting video vignettes to not only highlight the award honorees, but to build a sense of endearment and appreciation, and to educate potential donors about the services Red Cross provides.
Coming in on-time and on-budget, the event resulted in a 300% increase in on-site table donations over the previous year.