Operating in over 1000 international locations requires Alamo Rent A Car to promote its travel services to a worldwide audience. As the nation’s largest rental car company, Alamo was looking to expand its brand in Japan and highlight the state of Oregon as a premier travel destination.
Alamo partnered with Spirit Media to produce a promotional video that was shown in Japan at the JATA World Travel Fair, attended by over 100,000 travel agents, representatives and customers.
Spirit Media provided creative direction, videography and editing services. The team successfully comprehended Alamo’s brand concept and delivered an effective message.
Top Japanese travel agents use the video presentation to promote Alamo Rent A Car and Oregon as a fly-drive destination.
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