National Radio Network/Spirit Media to Launch Major Donor Campaign
Portland, OR, December 14, 2007 - Spirit Media, a Portland-based creative agency, in partnership with McConkey Johnston International, recently launched a national donor development campaign for EMF Broadcasting, KLOVE and Air1 Radio Networks. The centerpiece of the campaign features a donor-targeted DVD, written and produced by the Spirit Media creative team.
"We love collaborating with the Spirit Media team. Their media expertise and understanding of the development process was instrumental to the success of this project," says Ron Frey, Senior Development Consultant for McConkey Johnston. "Spirit Media has a unique talent to craft powerful stories that are visually engaging and compel donors to action."
The seven minute DVD tells personal stories of listeners who are impacted by KLOVE/Air1 radio programming and includes interviews from top recording artists taped on location in San Diego, California and Nashville, Tennessee. Spirit Media and McConkey Johnston conducted message strategy and managed all production phases of the DVD including videotaping, scripting, graphic design and mastering. The donor video will also be used in event fundraising, private donor engagements, and for streaming on the web.
About Spirit Media
Spirit Media is an award-winning creative agency specializing in the development and delivery of marketing communications through video, interactive media and live events.
About McConkey Johnston International
McConkey Johnston International consults with non profit organizations in areas of fundraising, resource development, marketing, management, organizational development, and systems and software.
